My name is Caroline Hall - I founded Cultural Hallmark to bring together everything I’ve learned about how strategy, collections and people connect to create meaningful, sustainable heritage work.

With over 25 years’ experience across museums and local government, I’ve seen how often great ideas stall between vision and delivery and I’ve become adept at bridging that gap.

My work focuses on helping organisations turn strategy into action. I bring a balance of strategic insight and hands-on experience, shaped by years spent developing collections, policies and partnerships that unlock both funding and impact. I’m particularly interested in how heritage can strengthen place and identity when community voice is genuinely embedded from the start.

Before founding Cultural Hallmark, I contributed to major heritage initiatives both locally and nationally, including leading the collections and curatorial development of Showtown: Blackpool’s Museum of Fun and Entertainment. These experiences, spanning governance, funding strategy and interpretation, sharpened my ability to turn ambitious ideas into structured, achievable and impactful projects.

I founded Cultural Hallmark to share that approach more widely: working with museums, archives, councils and creative practitioners who want to align purpose with practicality and make heritage work harder for people and place.

I believe that the art of working with heritage lies in collaboration - in listening, testing, adapting and building frameworks that last.

I’m based in the North West and work nationally, partnering with organisations who want to shape heritage that’s imaginative, inclusive and built to endure.

If that sounds like you, I’d love to talk.